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Cigarette smuggling could be expected to leap to a point where illegal smokes account for 74% of the market

In addition to harmful ingredients, adding flavors to liquid nicotine seems to be an effective marketing tool for youth and teens too

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The main costs to businesses we expect are losses in profits associated with: reduced sales of the products in scope to retailers, wholesalers and manufacturers packaging redesign costs costs of producing leaflets for products not already subject to the requirements time to familiarise themselves and comply with the regulations We took a conservative approach to estimating costs in the consultation stage impact assessment